Nowadays, one of the main ways to promote your wedding business is through social media channels.
There are few other ways that work so well as a great social media strategy.
I know that, sometimes, social media marketing may seem difficult to understand, as many things change constantly and some rules are hard to follow. However, there are some universal everlasting secrets that always work.
Today I decided to share eight of my top secrets of social media marketing. I have applied and tested all these tips and are proved to work. Remember: there’s nothing that will work better for you than a solid social media image. Your brand and business really need a great promotion through social media in order to become successful.
So, read my tips bellow and start applying them today.
1. Content Is The Key To Social Media Success
I don’t know if a can stress this enough. But truth is, you can’t have a social media success unless you provide your audience with an outstanding content.
As any great marketeer will tell you, content is the king.
Pay really great attention to the pictures, videos and captions you post, since this is the biggest secret of any successful wedding social media account.
Make sure you give value to your audience through your content, so as they feel like they really get something out of your account. Don’t just post the things you like. Create a month’s schedule of your posts and remember: your audience needs to feel like they can trust you.
2. Don’t Underestimate Your Captions On Social Media
Many think that captions on Instagram and Facebook are not that important. However, this is just a false perception of how social media work.
If picture and video is the king, then caption is the queen. Don’t make the mistake of underestimating your captions. Having great pictures and videos posted on your social media without an outstanding caption is like having done half of the work.
That said, you need a really good and creative copywriter to write your captions, if you want to really see the results you wish for on your social media pages.
Therefore, pay attention to everything that is posted on your social media page, especially the captions.
3. Engage With Your Audience Through Questions
There is almost no success in social media unless your audience is involved. Don’ t just post the things you like or you think your audience like. Make sure they are involved in the process.
With that in mind, a great way to understand what your audience wants and make them involved is questions. Start by asking them small and easy questions at the end of your captions or Facebook status.
Facebook tends to show to your fans your page when they are engaged with it in some way. The more comments a person makes, the more they will see your page in their feed.
You can apply this tactic on Instagram as well, through your captions or stories. The more your audience engages with your content, the more successful your social media page will be.
4. And Listen Carefully To What Your Audience Wants
Another tactic you should use is to start listening to your audience carefully. There are many ways this can be done.
Many wedding professionals don’t listen to what their audience wants and the result is that they lose quite a few future clients. To avoid that, start paying attention.
What does your audience comment? How do they react with your content? If you follow the above tip and make questions to your audience, it will become easier for you to understand what they want to see in your social media pages and what is of no value to them!
Other ways you can start listening to what your audience wants is through specific tools that will show you your audience’s engagement with your posts. You can use blogsearch.google.com and icerocket.com. for free, or you can pay for tools such as radian6.com and scoutlabs.com.
In any case, the people that follow your profiles constantly talk to you. Listen to them.
5. Organize In Advance Your Social Media Posts
Another secret of mine is that I always organize my posts for the month. It is very important to know what you are going to post.
A social media page must be consistent and coherent. It must make sense to your audience, both creatively and when it comes to the value you give to your audience. Therefore, it is very important not to just post random content. Instead, make sure that your content tells a story, your brand’s story.
6. Use Broad Hashtags In Your Social Media Stories
A great way to create a successful Instagram account is to use broad hashtags in your stories. Many people browse for hashtags that are widely known and used.
By using them in your posts and stories you have more chances to be seen by new clients that are searching for your services. And, if they really like your content, they will follow your page and, maybe, they’ll contact you.
7. Invite People Who Liked Your Posts To Like Your Social Media Page
Now, here’s a Facebook trick: invite the people who have liked your posts to like your page.
Sometimes, people may see some of your posts on their feed as “suggested”. Something clever you can do is to invite those people to like your Facebook page. That way, not only you will increase your followers, but your audience will now consist of possible clients that you are certain they are interested in your work.
8. Track Your Audience
Don’t ignore this final tip!
Many people neglect to track their audience, which leads their social media pages to post irrelevant content to their followers.
It is very important to know the age groups that follow you and interact with your profile, as well as their gender and all the information that can shape your posts.
For example, if your main audience is women 24-40, then you can’t post cars on your social media profile, because this specific audience won’t be interested to them!
Tracking your audience is a very important step in the procedure of creating a successful social media account. Don’t neglect it.
Well, that’s about it. These are the eight most important secrets I always use when I manage my social media accounts.
Remember that your social media profile must be consistent with your brand’s image and identity. Also, you should keep in mind that people like to create habits as to whom they are watching and following;
Therefore you must be punctual with your posts.
In any case, I’m certain that if you follow the steps given in this article, your social media profiles and your wedding business will steadily grow.